Towards a Common Language for Immersive Experiences: a Cross-Sector Exploration of Concepts and Measurement
How are IX effects measured? And do different sectors even mean the same thing when they use IX concepts and measurement methods? These questions keep evolving alongside developments in the IX field. For Zuyd University of Applied Sciences, this is reason enough to take a fresh, critical look at how existing concepts and methods are perceived — together with other research groups and IX creators from the creative industries.
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May I ask you a question? A large-scale experiment examining the effectiveness of a multimodal, conversational digital dietitian on nutritional knowledge in virtual reality
Dietitians play a key role in healthcare, but a shortage of well-trained professionals is looming. Wageningen University & Research is therefore investigating an immersive digital dietitian: in VR, patients learn about portion sizes, energy density and food preparation by preparing virtual meals themselves. The central question is whether the virtual dietitian's conversational abilities and non-verbal communication - asking questions, gestures, facial expressions - further strengthen the learning effect.
Van ethische dilemma’s naar toekomstdenken: immersieve technologie als katalysator voor inclusieve besluitvorming
Technological innovations bring urgent ethical questions with them. These questions call not only for judgements about what is desirable, but also for anticipating possible futures and the values at the heart of them. A key barrier to inclusive decision-making is the lack of future consciousness and ethical capacity. Many people struggle to imagine the implications of technology. Non-users in particular experience a knowledge gap and don't feel entitled to a voice in the conversation, even though they are the ones who bear the impact of that technology. This problem is compounded by the fact that the future of a technology is often shaped by a handful of companies with business models that fuel polarisation and digital dependency, while environmental impact and social costs are externalised. This increases the risk of one-sided decision-making. The project applies ethics-by-design by actively and inclusively involving city residents in exploring the ethical dilemmas raised by emerging technology. We treat social friction as a source of innovation and link technology development to values such as safety, power and inclusion. The research focuses on expanding people's capacity for imagination through two 'Moral Labs': 1 - A traditional presentation (image and text), followed by a discussion; 2 - An immersive presentation in Virtual Reality (VR), followed by a discussion. In both scenarios, multiple participants will discuss their positions and the moral dilemmas together. The VR intervention uses multiplayer functionality to create social presence. By running a moderated split test across these two scenarios, this research measures the effectiveness of an immersive experience against a traditional presentation. The richness of both conversations is analysed using Ahvenharju's (2018) five dimensions of future consciousness and the LIWC tool (Boyd, 2022). The results offer insight into how immersive technology can contribute to inclusive ethical dialogue and democratic decision-making.
GausScape: Evaluating 3D Gaussian Splatting for Spatial Understanding in Greenhouse Environments
In greenhouse horticulture, operators need to monitor optimal growing conditions for crops. Wageningen University & Research (WUR), together with 2 SMEs, is investigating the following question: what desired and undesired effects does a specific 3D technique (Gaussian Splatting) have on operators' work processes, perception and decision-making, compared to the current technique? The insights from this research may also prove relevant to other sectors.
Experience the future, embrace the change: The potential of IX to create and leverage teachable moments and improve lifestyle behaviors in osteoarthritis patients
A healthy lifestyle is crucial for many patients, but medical advice alone rarely leads to lasting behavioural change. Tilburg University is investigating whether immersive experiences can create and reinforce so-called teachable moments in osteoarthritis patients: moments in which a patient becomes acutely aware of the consequences of an unhealthy lifestyle. Through IX, patients experience the long-term effects of their behaviour in an emotionally compelling way, sparking the motivation to live more healthily.
Responsible Immersive Support for Firefighter Retreat under Unreliable Spatial and Communication Information
Firefighters retreating from a building operate under extreme time pressure, poor visibility and high mental strain - precisely when positioning and communication can become unreliable. The University of Twente is researching how immersive systems can make this uncertainty visible and understandable, so that digital cues support decision-making without creating false confidence or adding to the user's mental load.
Enhancing Authentic Learning in Primary Care: Real-Time Immersive Experiences in Family Medicine Clerkships
Medical education also has high expectations of IX applications, especially given the staff shortages in healthcare. Students need IX to deliver a suitable and effective learning experience. That's why Maastricht University, together with two GP practices, is researching how IX can let students experience real patient consultations digitally and live.